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User experiences for AI and complex products.
UX and product design studio in Dubai and Beirut. We research, design and build mobile apps, SaaS platforms and AI products.
Selected clients
Selected work
Mobile apps, SaaS platforms and AI products we designed.
AI rendering studio for architects. We designed the product and the generation pipeline behind it.
AI trip-planning app. Booked trips up 20%, trip creation 45% faster.
Car-parts marketplace in Dubai with AI suggestions. Marketplace and supplier dashboard, designed in eight weeks.
Super app for a Lebanese taxi brand: rides, delivery, buses and tours.
AI expense tracker. Say or type what you spent and it logs it.
Operations dashboard for destination management companies.
Our specialty
AI product design
AI features fail when people can’t judge, follow or correct them. We design for four things.
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Dynamic design systems
Design systems built for AI interfaces. In an AI product the model chooses what to show at run time. We design the components it can use, the states each one needs (loading, streaming, uncertain, failed), and the rules for what it can and cannot show. Your engineers get a system that is ready to build.
The ask bar on this site uses one.
Services
What we design and build
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Mobile app design
iOS and Android apps, including super apps.
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SaaS and dashboard design
Web platforms, admin panels and data-heavy dashboards.
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UX research and strategy
User interviews, usability testing and product strategy.
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Arabic and RTL design
Right-to-left and bilingual interfaces, designed in Arabic, not mirrored after.
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Full-stack development
We build what we design, front end and back end.
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AI automations
Workflows and agents that take repetitive work off your team.
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AI product design
Chat, copilot, agent and generative interfaces people can follow and correct.
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Dynamic design systems
Component libraries, states and rules for interfaces a model assembles at run time.
We design products, not marketing websites.
All services →Process
How we work
- 01
Understand.
We interview users and review the product, the data and, for AI products, the model's real output.
- 02
Design.
User flows, wireframes, interface design and the design system.
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Test.
Usability testing with real users before launch.
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Build.
We develop it or work with your engineers, then measure results after launch.
- Evidence, not taste
- Tested before launch
- Proven wrong early
The philosophy
“We design every product the same way, AI or not: with the human at the centre, and we keep testing and improving on what people tell us.”
“The right design agency doesn’t just match in-house capabilities. They can outperform them.”
Imad AfyouniCEO and co-founder, Traveln.aiContact
Start a project
Tell us about your product and we’ll set up a call.
Send us a message
Talk to us directly
Prefer email or WhatsApp? Tell us about your product and we’ll set up a call.
Questions
What kinds of products do you design?
Products people log into and use to get work done: mobile apps, SaaS platforms, dashboards and AI products. Recent work includes a super app for Allo Taxi, an operations dashboard and an AI trip-planning app for Traveln, an AI-assisted car-parts marketplace for MAP, and ArchViz Studio, an AI rendering studio for architects.
Do you design marketing websites?
No. We design products: apps, platforms and AI tools. We don't take on marketing websites or campaign pages.
What is a dynamic design system?
A design system built for AI interfaces. In an AI product the model decides at run time what to show, so the system defines the components it can use, the states each one needs, such as loading, streaming, uncertain and failed, and the rules for what it can and cannot show. The ask bar on this site is built on one.
Do you work with our engineers and our AI model?
Yes. We design around the model you already have and test with its real output, not demo data. Your engineers get specifications and components they can build from, or we build the front end ourselves.
Do you build as well as design?
Yes. We offer full-stack development for the products we design, front end and back end. Design remains our main work.
Do you design in Arabic?
Yes. We have designed three products in Arabic with right-to-left layouts: ArchViz Studio, the Traveln B2B dashboard and Ejjati. Arabic and RTL design is available across all our services.
How does a project start, and what does it cost?
Send us a message or book a call. We scope each project individually, so we don't publish prices. Most projects run four to twelve weeks.