Smart Solutions for Car Part Sourcing: Integrating AI into Dubai’s Auto Industry
Smart Solutions for Car Part Sourcing: Integrating AI into Dubai’s Auto Industry
We introduced an AI-driven platform that anticipates demand based on historical data, enabling pre-ordering of parts to ensure faster availability. We enhanced the website interface to function like a dynamic dashboard, offering intuitive navigation, real-time updates, and interactive elements to keep users engaged.
We introduced an AI-driven platform that anticipates demand based on historical data, enabling pre-ordering of parts to ensure faster availability. We enhanced the website interface to function like a dynamic dashboard, offering intuitive navigation, real-time updates, and interactive elements to keep users engaged.
We introduced an AI-driven platform that anticipates demand based on historical data, enabling pre-ordering of parts to ensure faster availability. We enhanced the website interface to function like a dynamic dashboard, offering intuitive navigation, real-time updates, and interactive elements to keep users engaged.
Deliverables
UX Research
Product Strategy
UI Design
Design System
Interaction Design
Tools
Figjam/Figma
Notion
Timeline
8 Weeks total (Marketplace & Dashboard)
The Problem
The primary issue faced was the excessive time required for overseas part deliveries coupled with high costs from local suppliers. Existing websites were poorly designed, not user-friendly, especially for mechanics who are less tech-savvy, lacking effective marketing and navigation tools.
The primary issue faced was the excessive time required for overseas part deliveries coupled with high costs from local suppliers. Existing websites were poorly designed, not user-friendly, especially for mechanics who are less tech-savvy, lacking effective marketing and navigation tools.
The primary issue faced was the excessive time required for overseas part deliveries coupled with high costs from local suppliers. Existing websites were poorly designed, not user-friendly, especially for mechanics who are less tech-savvy, lacking effective marketing and navigation tools.
The Solution
We introduced an AI-driven platform that anticipates demand based on historical data, enabling pre-ordering of parts to ensure faster availability. We enhanced the website interface to function like a dynamic dashboard, offering intuitive navigation, real-time updates, and interactive elements to keep users engaged.
We introduced an AI-driven platform that anticipates demand based on historical data, enabling pre-ordering of parts to ensure faster availability. We enhanced the website interface to function like a dynamic dashboard, offering intuitive navigation, real-time updates, and interactive elements to keep users engaged.
We introduced an AI-driven platform that anticipates demand based on historical data, enabling pre-ordering of parts to ensure faster availability. We enhanced the website interface to function like a dynamic dashboard, offering intuitive navigation, real-time updates, and interactive elements to keep users engaged.
Our Human-Centered Approach
Our Human-Centered Approach
Our Human-Centered Approach
Five Steps to Better Experiences
Five Steps to Better Experiences
Five Steps to Better Experiences
MAP
UX Shine
Emphasis
Define
Ideate
Prototype
Test
Discovery & Research
Discovery & Research
Personas
We had 2 primary personas:
1. Mechanics: Require quick and easy access to a wide range of auto parts at competitive prices.
2. Suppliers: Need an efficient system to manage inventory, predict demand, and reduce overstock through AI-driven analytics.
We had 2 primary personas:
1. Mechanics: Require quick and easy access to a wide range of auto parts at competitive prices.
2. Suppliers: Need an efficient system to manage inventory, predict demand, and reduce overstock through AI-driven analytics.
We had 2 primary personas:
1. Mechanics: Require quick and easy access to a wide range of auto parts at competitive prices.
2. Suppliers: Need an efficient system to manage inventory, predict demand, and reduce overstock through AI-driven analytics.
Business & User frustrations
Primary Frustration
Primary Frustration
Primary Frustration
Inefficiencies in managing inventory and predicting demand lead to excessive stock and missed sales opportunities.
Inefficiencies in managing inventory and predicting demand lead to excessive stock and missed sales opportunities.
Inefficiencies in managing inventory and predicting demand lead to excessive stock and missed sales opportunities.
Secondary Frustration
Secondary Frustration
Secondary Frustration
Existing platforms do not support the less tech-savvy primary user group, mechanics, resulting in a poor user experience and reduced platform engagement.
Existing platforms do not support the less tech-savvy primary user group, mechanics, resulting in a poor user experience and reduced platform engagement.
Existing platforms do not support the less tech-savvy primary user group, mechanics, resulting in a poor user experience and reduced platform engagement.
Direct Competitor Benchmarking
We analyzed two direct competitors in the car part market of the UAE:
dubaimotorparts.com
thepartfinder.ae
we noted very interesting insights but mostly we have seen their lack of user-friendly design and effective search functionalities.
We analyzed two direct competitors in the car part market of the UAE:
dubaimotorparts.com
thepartfinder.ae
we noted very interesting insights but mostly we have seen their lack of user-friendly design and effective search functionalities.
We analyzed two direct competitors in the car part market of the UAE:
dubaimotorparts.com
thepartfinder.ae
we noted very interesting insights but mostly we have seen their lack of user-friendly design and effective search functionalities.
Indirect Competitor Benchmarking
Additionally, we analyzed the global leaders in the marketplaces
Alibaba
Amazon
These Leaders benchmark highlighted the benefits of detailed categorization and advanced search capabilities.
Additionally, we analyzed the global leaders in the marketplaces
Alibaba
Amazon
These Leaders benchmark highlighted the benefits of detailed categorization and advanced search capabilities.
Additionally, we analyzed the global leaders in the marketplaces
Alibaba
Amazon
These Leaders benchmark highlighted the benefits of detailed categorization and advanced search capabilities.
Alibab was very useful because it already had a car part landing page, and a very large number of screens to analyse and take what is needed for this project
Alibab was very useful because it already had a car part landing page, and a very large number of screens to analyse and take what is needed for this project
Alibab was very useful because it already had a car part landing page, and a very large number of screens to analyse and take what is needed for this project
Ideation & Prioritization
Ideation & Prioritization
Problem Space
Users face significant frustration by existing platforms that are difficult to navigate and poorly designed for mechanics and suppliers. This inefficiency stalls repairs and inventory management, highlighting a critical need for a streamlined, intuitive marketplace designed specifically to enhance user experience by simplifying navigation and improving access to essential information and services.
Users face significant frustration by existing platforms that are difficult to navigate and poorly designed for mechanics and suppliers. This inefficiency stalls repairs and inventory management, highlighting a critical need for a streamlined, intuitive marketplace designed specifically to enhance user experience by simplifying navigation and improving access to essential information and services.
Users face significant frustration by existing platforms that are difficult to navigate and poorly designed for mechanics and suppliers. This inefficiency stalls repairs and inventory management, highlighting a critical need for a streamlined, intuitive marketplace designed specifically to enhance user experience by simplifying navigation and improving access to essential information and services.
Answering the Big Question
Answering the Big Question
Answering the Big Question
How Might We… Create a seamless car parts marketplace that caters to buyers while ensuring trust, efficiency, and quality?
Mind Mapping
We focused on enhancing user experience by simplifying the search and categorization of auto parts. We prioritized clear navigation, advanced search capabilities, and effective categorization to ensure mechanics and suppliers can quickly find the parts they need. This approach aims to reduce search time and improve overall site usability.
We focused on enhancing user experience by simplifying the search and categorization of auto parts. We prioritized clear navigation, advanced search capabilities, and effective categorization to ensure mechanics and suppliers can quickly find the parts they need. This approach aims to reduce search time and improve overall site usability.
We focused on enhancing user experience by simplifying the search and categorization of auto parts. We prioritized clear navigation, advanced search capabilities, and effective categorization to ensure mechanics and suppliers can quickly find the parts they need. This approach aims to reduce search time and improve overall site usability.
What can we add
Advanced Product Categorization
Robust Search and Comparison Tools
Enhanced Purchase Options
Dynamic Product Recommendations
Rapid Prototyping
we sketched out how to seamlessly integrate gamification with everyday app use. We experimented with achievement badges, progress bars, and playful pop-ups to reward users for simple actions—like exploring a new city or sharing a travel tip. Alongside these prototypes, we designed a social hub where travelers can exchange ideas, share trip highlights, and invite friends for collaborative adventures. These quick, low-fidelity drafts helped us refine user flows, identify must-have features, and ensure that each gamified element felt natural and inviting.
we sketched out how to seamlessly integrate gamification with everyday app use. We experimented with achievement badges, progress bars, and playful pop-ups to reward users for simple actions—like exploring a new city or sharing a travel tip. Alongside these prototypes, we designed a social hub where travelers can exchange ideas, share trip highlights, and invite friends for collaborative adventures. These quick, low-fidelity drafts helped us refine user flows, identify must-have features, and ensure that each gamified element felt natural and inviting.
we sketched out how to seamlessly integrate gamification with everyday app use. We experimented with achievement badges, progress bars, and playful pop-ups to reward users for simple actions—like exploring a new city or sharing a travel tip. Alongside these prototypes, we designed a social hub where travelers can exchange ideas, share trip highlights, and invite friends for collaborative adventures. These quick, low-fidelity drafts helped us refine user flows, identify must-have features, and ensure that each gamified element felt natural and inviting.
New Styles & Components
In this stage, we refreshed the design system to unify the gamified and social aspects of Traveln.ai. We introduced new card layouts for posts, trips, and notifications, making it easier to spot important updates at a glance. These components share consistent colors, icons, and typography, ensuring that achievements, shared experiences, and reward alerts all fit seamlessly into the overall interface.
In this stage, we refreshed the design system to unify the gamified and social aspects of Traveln.ai. We introduced new card layouts for posts, trips, and notifications, making it easier to spot important updates at a glance. These components share consistent colors, icons, and typography, ensuring that achievements, shared experiences, and reward alerts all fit seamlessly into the overall interface.
In this stage, we refreshed the design system to unify the gamified and social aspects of Traveln.ai. We introduced new card layouts for posts, trips, and notifications, making it easier to spot important updates at a glance. These components share consistent colors, icons, and typography, ensuring that achievements, shared experiences, and reward alerts all fit seamlessly into the overall interface.
MAP has a monochromatic color scheme with only blacks which proved tobe a bit tough especially for CTAs to make them more visually appealing but we made it work
High Fidelity Prototype
These advanced prototypes expand on the core design system, highlighting the social feed and rewards flow. We introduced interactive elements for sharing trip photos, completing daily challenges, and celebrating progress with lively pop-ups. By building on the same color palettes and layouts established earlier, these screens create a cohesive user experience—one that encourages travelers to engage, explore, and stay motivated to reach their next adventure.
These advanced prototypes expand on the core design system, highlighting the social feed and rewards flow. We introduced interactive elements for sharing trip photos, completing daily challenges, and celebrating progress with lively pop-ups. By building on the same color palettes and layouts established earlier, these screens create a cohesive user experience—one that encourages travelers to engage, explore, and stay motivated to reach their next adventure.
These advanced prototypes expand on the core design system, highlighting the social feed and rewards flow. We introduced interactive elements for sharing trip photos, completing daily challenges, and celebrating progress with lively pop-ups. By building on the same color palettes and layouts established earlier, these screens create a cohesive user experience—one that encourages travelers to engage, explore, and stay motivated to reach their next adventure.
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